I met Jessica through my sweet friend, Jennifer Wilson. Jen was the CAMPO model when they were launching and the idea of a forward and stylish essential oil company grabbed my attention. Like many of you, I had so many friends selling essential oils via social media and I was interested in the function but the form had me at a big loss. I hated the packaging and branding of every single oil company. I could not get my head around it so I never used or purchased any essential oils and was kind of turned off by them:)
Enter CAMPO. As soon as I saw the sleek packaging and smelled the unique scents, I was a convert. So many of the normal essential oils smelled too literal and blatant and I don’t want to smell like straight eucalyptus or lavender. I want to smell pretty… like a fragrance. I don’t want an ugly ill designed diffuser on my countertop, I want something pretty!
CAMPO is a personal favorite, not just because the packaging is a home run, but also because it smells divine and it works. It’s a product I want to use, a product I want to gift and a product I want to be seen in my home/office. I love that CAMPO has brought essential oils out of the crunchy aisle and into modern times.
Jessica has been extremely kind to me and I very much appreciate her sense of style and her business prowess. Her family is so sweet (her mom is a redhead, so I’m bias!), love both her daughter and husband Justin and am happy to introduce Jessica and CAMPO to AOBF.
XX, Alatheia
What does The Art of Being Female mean to you when it comes to business?
It’s kind of like building a good wardrobe...start with the classics/basics.
STRENGTH-
It starts with no fear and believing in yourself...anytime a negative thought comes in just push it out.
GRACE-
Gratitude, being polite, using manners and being grateful will always serve you well.
BELIEVE-
Manifest your goals. Anything is possible.
LISTEN-
Great ideas come from the most unexpected people.
FORGIVE-
Learn from experience and move on. Don’t harbor negativity.
What does The Art of Being Female mean to you when it comes to self-care?
Before I had a family, I was very indulgent when it came to self-care - from running and yoga daily to massage and manicures. Then along came marriage, baby and career and my rituals took a back seat for awhile. I realized quickly how important self-care is not just for me but for the entire family...it’s true what they say = happy wife, happy life.
I aim to have more balance and find that if I schedule all my beauty appointments on the same day as my hair, I get pampered at least once a month!
I also always make time for a morning trail run; it’s my movement mediation. I get so much worked out during this ritual. Since I can’t always get to yoga, I have learned to focus on my breath and meditation, which was a big part of the inspiration to create CAMPO, Modern Aromatherapy.
What does The Art of Being Female mean to you when it comes to beauty?
I want to age gracefully and I look at women like Lauren Hutton who is such a natural beauty. I believe gratitude and manners are also a huge part of your inner beauty, which I try to instill in my daughter.
Tell us about CAMPO. What is this brand and why should women know about it…
When CAMPO walks into the room all the other essential oils stop and stare! CAMPO is a collection of luxury essential oils made with natural, organic and wild-crafted ingredients.
Inspired by the art of making perfume and the ancient rituals of aromatherapy, my childhood best friend Jill and I transformed our love of essential oils, luxury botanical beauty oils and perfume into a modern aromatherapy brand. Together we are CAMPO.
CAMPO means field or countryside in Spanish and Italian. We scoured the globe to find the highest quality 100% natural and pure oils, with the most intoxicating scents, knockout healing powers and active beauty benefits. Our iconic diffusers are little pieces of art that elevate any mood or space. CAMPO single note oils and breathtaking blends, Energy, Focus and Relax, are jet set ready and formulated for today’s busy lifestyle. Our mantra is breathe beauty.
Tell us about your other business ventures before launching CAMPO.
I am a serial entrepreneur with a gift for spotting needs not being met, creating products and services that simplify life and make it better.
Most recently, I built and sold a hip hair tie company, Twistband, creating a movement and new category with hair ties that did not damage or leave dents in hair (no dents or damage to hair that you could wear as a bracelet, mixing fashion and function). Twistband connected women of all ages and touted as the new Scrunchie. I have over 20 years of marketing and branding experience with the non-toxic cleaning company Simple Green, where I worked closely with R&D to develop natural scent stories for their products and brought them to market.
How did you get interested in oil?
Being the daughter of former hippies/gypsets in Laguna Beach, I received an immersion education in essential oils. I studied with a top perfume maker to learn the art of making perfume, and then applied those principles to blending essential oils that had top, middle and base notes with amazing results.
Do essential oils actually really work to heal various ailments?
Essential oils are concentrated plant extracts that retain the natural smell “essence” of their source. Essential oils are used in the practice of aromatherapy. They are either inhaled or diluted with carrier oils and applied to the skin (such as pulse points). They stimulate your sense of smell and have healing effects when absorbed.
We wanted to create a well-edited collection of ready-to-use essential oils that we needed in our daily lives and had universal appeal. If you ask anyone do you need more energy, focus or relax the answer is YES!
Why are essential oils important to use as part of our stress relief // beauty
systems?
Incorporating essential oils into your daily rituals helps you take mini mediation moments to pause, breathe and reset naturally and heal from within.
Tell us about the integrity of the oils used in CAMPO products?
Our signature violet glass bottle comes from the Netherlands, which is unique because it protects from harmful UV rays and enhances the essential oils natural energetic healing properties. In all of our ready-to-use products like pulse-point roll-ons and body oils we use top shelf carrier oils like jojoba oil laced with mood-altering essential oils.
How do you decide on the fragrance combinations?
We start by identifying the ethos of essential oil blend. For example Energy needed to restore a sense of vitality and alertness. We researched the essential oils with knockout healing powers that would provide energizing, uplifting, invigorating and refreshing benefits. We created an intoxicating blend of 100% pure essential oils with distinctive rich citrus aroma and flowery notes of Italian Neroli Orange Blossom, Bergamot, Sweet Orange and Bitter Orange with a hint of Australian Sandalwood.
Which are your personal favorites?
My personal favorite is Energy because I am obsessed with all things Neroli. Neroli comes from the finest part of the orange blossom, which is rare, which is why it is not widely used.
We love the ENERGY, FOCUS and RELAX… tell us what’s next?
We recently launched a holiday scent called WOODS, inspired by the scent of a fresh cut Christmas tree and a walk in the forest and another new scent, SLEEP, this fall. A good night’s sleep is one of the most powerful daily rituals we all need. Fall into a deep sleep with our soothing blend of lavender, palmarosa, roman chamomile and valerian root to wake up refreshed and invigorated.
When can we expect kids line and are these oils safe to use on our littles?
Coming soon CAMPO Kiddos...Time Out for Tots...teaching children the art of being mindful and using their breath to self sooth along with the aid of CAMPO essential oils and diffusers.
You have a partner, Jill, who lives in Texas. How did you two meet and what is it like running a business with a partner?
Jill is my childhood best friend. We met at a beach party in Newport Beach at the end of high school. She is smart, beautiful, and curious. She was an executive at a top PR firm in LA and knows how to walk a red carpet but is most comfortable and happy when she is writing code or doing graphic design in her jeans and a cozy sweater. She can figure anything out...Jill is like a female MacGyver! Our friendship has survived decades of crazy hair, fashion trends and the highs and lows of growing up.
How did you know she would make a good partner?
She is fun and kind to others, loyal, honest and has an amazing work ethic. She is always up for a good time and no challenge rattles her, she is my rock!
What are some tips you can give us on running a business with a friend?
Identify each other’s strengths and create clear job descriptions along with long and short-term goals for the company. Let go of being in total control and give your partner freedom to make decisions in her/his lane. Above all, listen.
Tell us about your personal life… are you married?
I am married to Justin Frandson who has taught me so much about intuition, gratitude and living a well-balanced life. He is a wellness/healer guru and runs a wellness clinic called Athleticism in Newport Beach. He is truly one of the kindest souls on this planet. We have a 10-year-old daughter Lauren that keeps us busy with tennis, volleyball and soccer. We are an active family that loves to travel, play and entertain. We are really lucky because both our families are local to southern California so we spend a lot of time with them BBQing, playing and watching sports and of course beach time.
What is your advice for someone who is thinking of starting their own business?
You better believe in the idea and derive a genuine sense of joy from it because it will consume most of your time. Create a business plan and think about how you are going to fund the growth. 90% of all new business fail in the first year not because it was a bad idea but because they are under capitalized.
Which wellness rituals complement the line of essential oils CAMPO makes?
You can practice your daily breathe and incorporate essential oils to enhance your mood depending on what you need...energy, focus or to relax. CAMPO essential oils are the perfect complement to yoga and meditation.
What are you hoping to accomplish with CAMPO? What is your mission?
Our mission is to provide wellness beauty products that simplify life, decrease stress and increase energy for a more joyful life. We also wanted to bring essential oils out of the crunchy aisle into modern times.
How often should we be applying our essential oils?
You can apply essential oils throughout the day to create mini meditation and mindful moments to pause and reset. You can absorb essential oils through your skin which is your largest organ or through inhalation and deep breaths with our ultrasonic diffuser. I love adding a few drops of essentials oils to my shower in them morning to perk me up and in the evening to relax.
Tell us about what’s next for CAMPO?
We have several new items like our mini travel diffusers and our new SLEEP essential oil for the diffuser and a ready to use in our Roll-On. We are launching our BESPOKE Carrier Oil this winter and a line of remedies in the spring: Halo, Gutsy, Muscle, Breathe, Immune and Flight.
Where can we shop CAMPO in stores and online?
You can find us at luxury retailers, spas and resorts, locally at Laguna Supply, Lido House and Ekam Yoga and in major retailers like Nordstrom, Anthropologie and Revolve. Be sure to look for us on J.Crew online which recently launched in November and of course you can shop our entire collection at www.campobeauty.com (free shipping over $50).
What are some of your other favorite brands that are in the same vein… we imagine you are exposed to many other amazing brands that are in line with CAMPO. Can you tell us about your favorites?
ILIA Clean Beauty - I am obsessed with the illuminator and multi-stick. I keep these in my purse, perfect multi-taskers. My husband introduced me to light therapy for healing my body for any aches or pains. It’s non-invasive and I get immediate results. ZIIP is another cool new beauty gadget/nano current electrical device... designed to communicate with your skin to take it to a beautiful place, and keep it there. Gloss Moderne Hair Care...My entire family is addicted to the scent and l love that it is free from dirty ingredients!
How do you find time for yourself with a busy work schedule?
Family is my religion but girlfriends are my medicine!
Do you have a mantra that you’d like to share or a motto or saying?
Yes...Do you want to be right or be happy? I always try to keep in mind that no one is out to get me or my business...for the most part everyone is doing their best, even if their best might not measure up to your best. I have found the best way to disarm a challenging business situation/people is by listening and having an open mind and heart. While business should not be emotional it often just is.
Have you read any books that have helped shape your business prowess?
I just finished Shoe Dog by Phil Knight the founder of Nike…I highly recommend this if you have a business or are thinking about starting a business.
What are the top three things women should invest their time in to be successful in business?
Become an expert in your field (know your stuff…eat, sleep and breathe it). Build Key Relationships-finance and legal are key to a solid foundation (start-up costs, trademark, contracts, compliancy, etc.) Customer is queen/king-key to success is amazing customer service.
Be sure to follow CAMPO on Instagram and also shop their site at www.campobeauty.com.
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